TheSoundshop x 12 Songs Project: Music and Theater

TheSoundshop was founded on a classic New York dream (or at least, the encouraging of one): Founder Akpanoluo U Etteh II was attempting to convince his brother to move to New York City with the promise of music career success. Akpanoluo gathered his friends in the music scene to hear his brother’s music, and provide feedback and direction. Everyone ended up sharing their own music and forging new connections — a format that theSoundshop still uses today.

Read the rest.