In order to increase engagement between Qualcomm and its Twitter followers, I pitched the “Picture It” series, which invited followers to answer a series of prompts. A well-known illustrator would then illustrate their responses and we’d share them on our Twitter.
For the second “Picture It” activation, we invited artist Julian Glander to be our go-to illustrator and asked our readers about what they thought future phones will be capable of. I took on the community management role, monitoring our Twitter feed for responses that our artist could illustrate and replying to any relevant tweets.
