Citysnap

Execution

I developed an owned social content strategy across Instagram, TikTok, Facebook, Twitter, and LinkedIn. Because we didn’t have access to tour apartments, I created social content using the images provided in the listings on the platform, highlighting “hidden gems” of New York City and spotlighting different neighborhoods. I also maintained a high cadence across our priority platforms (Instagram and TikTok) from the get-go, in order to populate our pages, increase brand awareness, and get a more accurate view of the content that works and that doesn’t.

Another way I increased brand awareness organically is through a comprehensive influencers program. I worked with micro- and mega-influencers to promote the product through a giveaway, and collaborative Reels and TikToks.

Results and insights

In our first quarter, our content (excluding our influencer content) earned 103,629 impressions and 10,925 engagements across all five channels (an engagement rate of 10.54%) — all without ad dollars behind the posts. Our giveaway earned almost 400 entries and our influencer content that promoted the giveaway earned 438,894 plays (both were Instagram Reels). We were making a name for Citysnap.

Since the launch, we continued to improve our content, tapping into social trends (interior design how-to’s and apartment tours) while expanding our influencer program.

Header image courtesy of Citysnap.