LoopNet

LoopNet is the most popular commercial real estate marketplace on the internet, where potential tenants and investors can peruse hundreds of thousands of listings across the country, and brokers and owners can list their properties.

As the Senior Content Strategist for the account, I’m responsible for:

• Reviewing social content written by those in my team for LoopNet’s LinkedIn, Twitter, Facebook, and Instagram channels

• Creating and updating monthly editorial calendars the team and client collaborate on

• Pitching new ideas that incorporate the latest platform updates and engagement tactics

• Reporting on quarterly metrics, providing insights on performance, and presenting our findings to the client

• Advising on social strategies based on reported metrics

• Collaborating closely with account managers, graphic designers, and digital performance experts

• Optimizing content on each of the platform’s ad managers

• Drafting social copy when needed

Here’s a selection of work I helped bring to life.

Image courtesy of LoopNet.