I developed an owned social content strategy across Instagram, TikTok, Facebook, Twitter, and LinkedIn. Because we didn’t have access to tour apartments, I created social content using the images provided in the listings on the platform, highlighting “hidden gems” of New York City and spotlighting different neighborhoods. I also maintained a high cadence across our priority platforms (Instagram and TikTok) from the get-go, in order to populate our pages, increase brand awareness, and get a more accurate view of the content that works and what doesn’t.

Another way I increased brand awareness organically is through a comprehensive influencers program. I worked with micro- and mega-influencers to promote the product through a giveaway, and collaborative Reels and TikToks.