hello Kitty and friends + Bokksu

Bokksu released limited edition collaboration snack boxes with Sanrio, each filled with delicious treats and “supercute” collectibles.

For this partnership, I wrote web copy, email copy, paid ads, organic social posts, and printed guides in the perspective of Hello Kitty and each of her friends.

Website Refresh

I worked with Bokksu’s web team as we tackled a website refresh specifically for the Hello Kitty and Friends collaboration. Keeping the user experience in mind, I penned all of the copy that now lives on the improved website.

Email Content

More Selected Works